Pay Per Click Consultancy Manchester
We have vast experience of maximising the online marketing potential of any business. Once we understanding goals & identify the target audience, we developed a pay-per-click marketing strategy accordingly.
Over the past 4 years, we have managed paid search marketing budgets for our clients totally over £1,000,000. Some spend £100s per day, others £5 per day. We cater for all.
Note: We advise on marketing web sites produced other web design companies as well as our in house produced sites.
The leading pay-per-click providers.
Google AdWords dominates with about 75% market share.
What is Pay-Per Click?
You bid on keywords describing your service, products or business. Your ads are displayed in the sponsered search results on the likes of Google and elsewhere. You only pay your bid price if someone responds positively to your ad and clicks on it.
Why Pay-Per Click?
- Highly Targeted.
With PPC marketing, you only advertise to people already looking for what you have to offer. - Great Return of Investment.
When done properly, PPC advertising can produce a better return of investment than all other forms of marketing. - A tiny budget is no barrier.
Even if you have only spend a few pound per week, you can still get a slice of the action. - Pay as you go.
Unlike say, the Yellow Pages, you don't need to commit to 12 months in one go. You have daily control over your marketing spend. - Instant online presessence.
No waiting for search engines to find your website or to index new information.
Our Approach
No matter the size of your website marketing budget, we apply a systematic approach which is a proven success.
PPC Marketing Planning
We need you understand your business model, who your customers are and who are your competitors. This allows us to research the correct keywords & phrases to attract good enquiries. We also study potential negative keywords to filter out non-target web users.
Campaign Creation
Using our in depth knowledge the PPC systems, we group related phrases into individual advert groups. This allows for highly targeted adverts for each group and directs traffic to the most apprioiate pages on your website.
Ad writing
Enormously important with respect to PPC marketing - more so than in convention advertising. Click-thru-rate (CTR) is the rate at which your ad is clicked as percentage of the number of time it is displayed. How high in the PPC rankings your ad appears is a function of what you're prepared to pay per click and the CTR. Therefore a well written ad will achieve more (and more relevant) clicks for the same budget than a poor one. This can make the difference between success and failure, especially for highly competetve keywords.
Monitoring and Optimisation
It is not possible to get it all right first time. So we test and test and test again. This involves testing new keywords and ads, removing less productive ones, but most importantly split testing. This is running different ads concurrently to see which works best. We alter the poorer performing ones until we reach the point where we the best possible performing combinations of keywords, Ad text and landing pages.
Our Service and Costs.
We tend to serve clients by a combination of the following.
PPC Account Set Up.
We set up the marketing campaign (as described above) while educating you as to the process so you can self manage in the future. Cost £25 per hour.
Ongoing PPC account management.
As above, but we continue to refine the campaign and are responsible for managing a budget and reporting performance analysis. We also adapt campaigns to take advance of news features to Google Adwords and Yahoo, which are in constant development. For this ongoing service we change 7.5% of marketing spend subject to a minimum of £50 per month.
