Copy Writing - Writing For Web Pages

Words are what motivate your readers, turning them into customers. Without words you have no offer to present, no way to reach your audience and no way of closing the sale.

We edit client copy or write copy it ourselves. We use succinct language, bearing in mind that text is all search engines see.

Writing for the Internet

web copy writing service A few words could make the difference between your site being a success or an also-ran.

Writing for the internet is not like writing for any other medium. People read 30% slower from computer screens than from the printed page - with a very short attention span.

Sloppy copy loses interest. Conversely, good clear writing will make the reader want to continue, and explore your website.

We look long and hard at every sentence, and remove as many meaningless words as possible, while retaining the same level of information.

Writing for Search Engines

The internet may be visual, but search engines are can only see text.

If important words about services and products are diluted in a sea of waffle, search engines will be less able to pick them out.

We ensure important words and phrases (known as keywords) appear in prominent positions and with optimum occurrences to achieve maximum search engine visibility.

We always advise referring to services/products in the same terms users as searching the internet. A classic example of this is our own industry.

We refer to ourselves as web designers or website designers or even web page designers. This is the text that is all over this website. Many in the industry call themselves new media designers. No one is searching google for a new media designer.